Welcome to the gold mine.

Who we are

A social media expert with over 12 years of experience, Gold Miner Media was founded by Tom Miner, a driven entrepreneur on a mission to help brands harness the power of organic social media.

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Tom and Maria
Tom Miner

From Head of Global, to global impact.

After leaving his position as the Head of Global Social Media at Crocs, Tom Miner founded Gold Miner Media in 2020 with a clear mission in mind: to help brands grow with the power of organic social media.

Since then, Tom has coached, consulted, and developed social media strategies for clients across five continents. From global consumer brands, tech companies, high-powered entrepreneurs, international organizations, to federal agencies, and more, Tom is a hands-on social marketer and brand builder.

Be better, not louder.

Gold Miner Media’s vision is a world where brands stop interrupting people’s interests and become what they’re interested in instead. That’s why Tom and his team put social at the center of everything for their clients.

Social media provides an opportunity for brands to show up authentically and create experiences and content that people actually want to consume. And, when done really well, they’ll want to tell their friends about it too.

We’ve helped some of the coolest brands around get people talking—is yours next?

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Tom Miner meeting with a client

From strategy development to posting on Instagram, our core values are at the forefront of everything we do.

We tell it like it is.

You won’t find any false guarantees or inflated results here. We believe in delivering transparent strategies and honest advice to truly grow your brand, rather than relying solely on metrics like likes and followers.

We get our hands dirty.

We take a hands-on approach with every client we take on. From digging into your current social media data to carefully crafting on-brand content, we’ve got you covered every step of the way.

We don’t rely on trends.

When everyone’s doing the same thing, it’s hard to stand out. With our organic-focused approach, your brand’s social strategy will be built for the long haul, not just what’s trendy this week.

The Leadership Team

Tom Miner

Founder & Managing Partner

From leading social media for a multi-billion dollar global brand to founding his own company, Tom is driven to succeed. As Founder and CEO of Gold Miner Media, Tom is hands-on, leading all client coaching, consulting, and strategy. And, yes, you’ll even find him crafting a post or two personally every week.

Outside of work, you’ll find Tom in his home gym or library, drinking too much bulletproof coffee, exploring the great outdoors of Colorado, and debating the greatest football players of all time.

Maria Capecelatro

Business Operations Manager

With a background in running supply chain and manufacturing for a natural foods company with nationwide distribution, Maria is no stranger to handling complex logistics with ease. She brings her love of math and creativity to handle graphic design, reporting, finances, and operations.

In her free time, you’ll find Maria kickboxing or weight lifting in the gym, trying out a new recipe, or experimenting with natural plant dyes and upcycled fabrics.

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