The Social PhD

If you’re looking for trend roundups, platform news, or what the Kardashians did this week, you’re in the wrong place. The Social PhD is a social media newsletter for business leaders focused on building brands that matter.

How Social Media Marketing Affects Stock Prices

Much is written about social media and the multitude of fun, cutesy brand campaigns it spawns. But when it comes down to the brass tacks for large, publicly traded companies, there’s far less coverage.

Unraveling the Rise and Fall of La Croix on Social Media

The strategy that works at one time on social media doesn’t always stand the test of time. Here’s what we can learn from La Croix’s failure to change.

On Social Media, Personality is the New Brand

Brands that have generated meaningful consumer interest online have mastered what I call the Secret Art of social media: personality.

How to Create Your 2023 Social Media Strategy

We’re seeing a seismic shift in the role that social media strategy plays in the modern business organization. Here’s what changed this year on social and how to set your brand’s 2023 social media strategy.

Why Google Becoming TikTok Matters

One of the most enduring digital designs of our lifetimes is dying. Here’s why it matters and what it could mean for content moving forward.

Why are we all so…stuck?

It’s not our fault. It’s how the entire marketing ecosystem is built. We are stuck in a tiny sliver of our vastly larger potential as tastemakers and change-makers.